ROM3 - Website Design - Medical/Orthopedic
ROM3/ROMtech Website Design – Medical/Orthopedic
As the project lead, I oversaw and developed a team to design a website for ROM3, a medical technology company specializing in orthopedic rehabilitation devices. The goal was to create a professional and user-friendly site that showcased ROM3’s innovative solutions while effectively engaging both patients and clinicians.
Research: Conducted interviews with stakeholders and analyzed competitor sites to define user needs and key differentiators.
Wireframes: Directed the development of low-fidelity prototypes to establish clear navigation and highlight ROM3’s product benefits.
Testing: Led usability testing to ensure the website was intuitive and met the needs of diverse audiences, including medical professionals and patients.
Design: Delivered a clean, modern interface that emphasized ROM3’s innovative technology and aligned with its branding.
Iteration: Worked closely with stakeholders to refine features like educational content, product demonstrations, and contact forms.
The result was a strategically designed website that communicated ROM3’s value proposition effectively, fostering greater engagement with both clinicians and patients.