Ed West Realty - Website Redesign & Rebranding - Real Estate
Ed West Realty Website Redesign & Rebranding – Real Estate
As the project lead, I oversaw and developed a team to redesign and rebrand the website for Ed West Realty. The goal was to modernize the company’s digital presence, attract new clients, and streamline property search functionality for prospective buyers and renters.
Research: Conducted stakeholder interviews and competitive analysis to identify market trends and user needs in the real estate sector.
Wireframes: Directed the creation of low-fidelity prototypes to map out user flows, with a focus on intuitive navigation and property search functionality.
Testing: Led usability testing with prospective clients to refine the search experience and ensure mobile responsiveness.
Design: Delivered a fresh, professional interface that highlighted Ed West Realty’s brand identity while showcasing properties in a visually appealing way.
Iteration: Worked closely with stakeholders to enhance features like advanced property filters, an easy-to-use contact form, and seamless integration with property databases.
The result was a user-centered, rebranded website that elevated Ed West Realty’s online presence and improved client engagement.
