Renee - Marina Management Software
Renee Marina Management Software – Operational Efficiency for Marinas
As the project lead, I oversaw and developed a cross-functional team to design Renee, a marina management software platform. The solution streamlined operations for marina owners by integrating reservation management, boat tracking, and customer communication into a single, user-friendly interface.
Research: Conducted interviews with marina owners and staff to identify operational pain points and prioritize essential features.
Wireframes: Directed the creation of low-fidelity prototypes to define workflows and ensure seamless navigation for diverse user roles.
Testing: Led usability testing with marina staff to refine functionality and improve the user experience for real-world scenarios.
Design: Collaborated with the team to deliver a modern, intuitive interface that aligned with the branding and operational needs of marinas.
Iteration: Worked closely with stakeholders to enhance features like real-time boat tracking, reservation calendars, and customer account management.
The result was a user-centered platform that increased operational efficiency for marinas while delivering a polished and professional user experience.
