ADV1 - Website Redesign - Automotive
ADV.1 Website Redesign – Luxury Automotive Wheels
As the project lead, I oversaw and developed a cross-functional team to redesign the ADV.1 Wheels website. The goal was to elevate the online presence of this luxury automotive wheel brand while streamlining the customer journey from browsing to purchasing.
Research: Conducted market analysis and stakeholder interviews to understand target audience preferences and competitive benchmarks.
Wireframes: Directed the creation of low-fidelity prototypes to optimize navigation and highlight product customization options.
Testing: Led usability testing with automotive enthusiasts and potential customers to refine the site's functionality and appeal.
Design: Guided the team in crafting a visually striking interface that reflected the brand's premium positioning and showcased its products.
Iteration: Partnered with stakeholders to enhance features like the wheel configurator, high-quality product galleries, and seamless eCommerce integration.
The result was a sophisticated and user-friendly website that strengthened ADV.1's brand identity while driving customer engagement and sales.
